Mastering Website Migrations with Playwright: Strategies and Best Practices

Website migrations—whether to upgrade technology, improve performance, or rebrand—are critical for businesses aiming to stay competitive. However, migrations come with risks like lost traffic, broken functionalities, or SEO damage. A robust migration strategy, paired with comprehensive test cases and tools like Playwright, enhanced by AI capabilities, can ensure a seamless transition. This guide explores how Playwright facilitates successful migrations, best practices for end-to-end (E2E) testing, and the distinction between E2E and unit tests.

Why Playwright for Website Migrations?

Playwright, an open-source automation framework developed by Microsoft, is designed for testing and automating modern web applications. Its features make it an excellent choice for website migrations, ensuring functionality, performance, and user experience remain intact. Key features include:

  • Cross-Browser Support: Tests applications across Chromium, Firefox, and WebKit, ensuring compatibility.
  • Auto-Wait: Automatically waits for elements to be actionable, reducing test flakiness.
  • Parallel Testing: Runs multiple tests simultaneously, speeding up validation for large sites.
  • Trace Viewer: Provides detailed insights with screenshots, videos, and network logs for debugging.
  • Performance Monitoring: Tracks load times and optimises user experience.
  • AI Integration: Can be paired with AI tools for smarter test generation, as seen in cases like migrating 4,000+ Cypress tests to Playwright in three months (Medium: Fast Migration with OpenAI).

While specific case studies of large companies using Playwright for website migrations are limited, its adoption for testing is well-documented. Microsoft leverages Playwright extensively, as seen in the Microsoft Playwright Testing service, which supports scalable E2E testing. Similarly, WordPress has adopted Playwright for improving E2E testing (WordPress: Migrate E2E to Playwright), and companies like Allegro have used it for test automation migration (Allegro: Selenium to Playwright). These examples suggest Playwright’s reliability for complex web projects, likely including migrations.

A Robust Migration Strategy with Playwright

A successful website migration requires a structured approach. Here’s how Playwright fits into each phase:

  1. Define Objectives and Scope: Use Playwright to crawl the existing site and map critical user flows (e.g., login, checkout) to prioritise testing.
  2. Build a Test Plan: Create detailed test cases with Playwright to simulate user actions like form submissions and navigation, leveraging its cross-browser support.
  3. Set Up a Staging Environment: Run Playwright tests in staging to verify functionality and debug issues using Trace Viewer.
  4. Implement Tests: Write E2E tests to validate user flows and unit tests for individual components.
  5. Secure with Backups: Use Playwright to test restored backups in staging before migration.
  6. Execute Migration: Run a subset of Playwright E2E tests during deployment to catch immediate issues.
  7. Validate in Production: Use Playwright to test across browsers and devices, ensuring performance matches pre-migration baselines.
  8. Monitor Post-Launch: Schedule periodic Playwright tests to monitor site health and detect issues like slow-loading elements.

Best Practices for E2E Testing with Playwright

To maximise Playwright’s effectiveness during migrations, follow these best practices:

  • Test Real User Scenarios: Focus on critical paths like user registration, search, or checkout to ensure core functionalities work.
  • Use Page Objects: Organise tests into modular page objects for maintainability. For example, a LoginPage object can encapsulate login-related actions.
  • Leverage Parallel Testing: Run tests across multiple browsers simultaneously to save time, as supported by Playwright’s parallel execution.
  • Incorporate Visual Testing: Use snapshot testing to ensure UI consistency across migrations.
  • Test for Accessibility: Use Playwright’s accessibility assertions to ensure compliance with standards like WCAG.
  • Monitor Performance: Track load times and interaction delays to optimize user experience.

What to Include in E2E Tests

E2E tests should validate the entire application from the user’s perspective. Key areas to cover include:

  • User Journeys: Test complete flows, such as signing up, logging in, or completing a purchase.
  • Cross-Browser Compatibility: Verify functionality across Chrome, Firefox, Safari, and mobile browsers.
  • Third-Party Integrations: Test interactions with APIs, databases, or payment gateways.
  • Localisation: If applicable, test different languages and regional settings.
  • Error Handling: Simulate network failures or invalid inputs to ensure graceful degradation.
E2E Test CategoryExamplesPlaywright Feature Used
User JourneysLogin, checkout, searchAuto-wait, page objects
Cross-Browser CompatibilityTest on Chrome, Firefox, SafariCross-browser support
Third-Party IntegrationsAPI calls, payment processingNetwork interception
LocalisationLanguage-specific contentEmulation of locales
Error HandlingInvalid inputs, network errorsTrace Viewer for debugging

What Not to Include in E2E Tests

E2E tests should focus on external behaviour, not low-level details. Avoid including:

  • Unit-Level Testing: Testing individual functions or methods, which belongs in unit tests.
  • Internal State Verification: Checking internal application states, as E2E tests focus on user-facing outcomes.
  • Component-Level Testing: Testing isolated UI components, which should be handled by tools like Jest or React Testing Library.

What to Cover in Unit Tests

Unit tests ensure the reliability of individual code components. They should include:

  • Individual Functions and Methods: Verify each function works as expected (e.g., a function calculating discounts).
  • Edge Cases: Test with invalid inputs, boundary values, or extreme scenarios.
  • Error Handling: Ensure the code handles errors gracefully (e.g., null inputs).
  • Mocking Dependencies: Isolate units by mocking external dependencies like APIs or databases.
  • Performance (Optional): For critical functions, test execution speed to ensure efficiency.
Unit Test CategoryExamplesTools/Techniques
Functions/MethodsCalculate discount, format dataJest, Mocha
Edge CasesNull inputs, large datasetsAssertions, boundary testing
Error HandlingHandle API failures, invalid formatsMocking libraries (e.g., Sinon)
Mocking DependenciesMock database or API callsMocking frameworks
PerformanceOptimise critical functionsBenchmarking tools

Wrap up!

A successful website migration hinges on a well-defined strategy, thorough testing, and the right tools. Playwright, with its robust features and AI integration potential, is a powerful ally for ensuring migrations are seamless and reliable. By following best practices for E2E testing—such as testing user journeys, leveraging parallel execution, and monitoring performance—you can minimise risks and deliver a high-quality user experience. Understanding the distinction between E2E and unit tests ensures comprehensive coverage, with E2E tests validating user-facing behaviour and unit tests securing individual components. While specific examples of large companies using Playwright for migrations are limited, its adoption by organisations like Microsoft and WordPress for testing underscores its effectiveness for complex web projects.


For more ideas?


  1. Microsoft Playwright Testing Service Overview – Describes Microsoft’s cloud-based service for scalable Playwright testing, highlighting its use in enterprise environments.
  2. WordPress Proposal to Migrate E2E to Playwright – Outlines WordPress’s adoption of Playwright for improved E2E testing reliability.
  3. Allegro’s Migration from Selenium to Playwright – Details Allegro’s transition to Playwright for faster, more reliable test automation.
  4. Playwright Official Documentation – Official guide to Playwright’s features, including best practices like page objects and cross-browser testing.
  5. Fast Migration from Cypress to Playwright Using OpenAI – Case study on using AI to accelerate Playwright test migration.

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